Hello! I'm glad you're here.
My name is Chad Morgan. Through strategy and design, I help business gain a competitive advantage by building charismatic brands that inspire and delight.
More about me
I've been a designer for some time now (cough, cough) and over the years have learned that strategy is a designers' best friend. With the support of a small team, I help businesses find their voice, understand their customers, define their goals, and build comprehensive and consistent experiences that resonate with consumers and create enduring relationships.
I consider myself a pretty nice dude, and I'd love to hear more about you. Although my time is generally pretty limited, I'm always up for talking. Even if I can't help you, I'm happy to offer some humble advice.
Pact Apparel
Logo, Brand Identity, Website Design, Email Marketing, Packaging
Pact is a direct-to-consumer apparel company in Boulder, Colorado, with a focus on sustainably sourced materials, ethical practices, and creating head-to-toe basics that empower every kind of person to unleash what’s underneath. Lighthearted, approachable, and religiously inclusive, the Pact brand employs people to "outfit what's within."
Udi's Gluten Free
Website Design
Udi's is a retail food company, headquartered in Boulder, Colorado, that creates gluten-free alternatives for things like bread and pizza. They're website is a highly-used resource for gluten-free lifestyle education, social engagement, and recipes. The task was to elevate these core website resources, and make them easy to explore and use...all while giving the Udi's brand a much-needed aesthetic facelift.
Aslan Construction
Logo, Brand Identity, Website Design & Development
Aslan Construction is a nationally-recognized water and wastewater construction company that believes in doing business with honesty, loyalty and kindness. Our task was to create a brand that visually communicated these foundational beliefs, while showcasing their continued project excellence.
Fullcoat
Company Naming, Logo, Brand Identity, Website Design & Development
Competitive research, a deep-dive on industrial coatings, a few lengthy "tell me everything" meetings, many sleepless nights, and several notebooks later, the Fullcoat name and company was born—a modern brand that lives up to the two young and disruptive co-founders, while successfully communicating its offerings, and paying homage to the industrial age of their industry.
Books-A-Million
Email Marketing, Retail Signage, Direct Mail
Books-A-Million is the country's second largest book retailer, headquartered in Birmingham, Alabama. Way back in the dawn of the digital world, they needed help getting up to speed with their email marketing campaign. We helped them develop a strategy, aesthetic, and long-term engagement plan that turned this channel into one of their main revenue streams.
Via Perla
Logo, Menu System, Collateral
Via Perla is fresh take on traditional Italian cuisine using rustic ingredients, prepared simply. The identity captures the materials, rustic menu, culture, and emotional component of this restaurant, while giving it a modern, elevated vibe.
This is so extra
Illustrations and stuff
