Oh, hey. Glad you're here.
More about me
My name is Chad Morgan and I grew up in good-ol Boulder, CO. I've lived here my whole life, minus a couple years spent down in Durango. I have a wonderful wife, a cute little daughter (well, not so little anymore), and three boston terriers. When I'm not designing things, I'm usually outside on my bike, or spending time with people I love.
I've worked for a couple design agencies, inside a few in-house design departments, owned my own boutique agency, and most recently was the creative director for a direct-to-consumer apparel company.
I grew up in print before digital was a thing, but have spent most of my career designing stuff for the information super highway (the interwebs). I believe good strategy is a creatives' best friend, and that we must always consider the human element in our work. I believe in user-centered design principles, and that a simpler approach is usually better.
Although my time is generally pretty limited, I'm always up for talking. Even if I can't help you, I'm happy to offer some humble advice.
Logo, Brand Identity, Website Design, Email Marketing, Packaging
Pact is a direct-to-consumer apparel company in Boulder, Colorado, with a focus on sustainably sourced materials, ethical practices, and creating head-to-toe basics that empower every kind of person to unleash what’s underneath. Lighthearted, approachable, and religiously inclusive, the Pact brand employs people to "outfit what's within."
Udi's is a retail food company, headquartered in Boulder, Colorado, that creates gluten-free alternatives for things like bread and pizza. They're website is a highly-used resource for gluten-free lifestyle education, social engagement, and recipes. The task was to elevate these core website resources, and make them easy to explore and use...all while giving the Udi's brand a much-needed aesthetic facelift.
Logo, Brand Identity, Website Design & Development
Aslan Construction is a nationally-recognized water and wastewater construction company that believes in doing business with honesty, loyalty and kindness. Our task was to create a brand that visually communicated these foundational beliefs, while showcasing their continued project excellence.
Copmany Naming, Logo, Brand Identity, Website Design & Development
Competitive research, a deep-dive on industrial coatings, a few lengthy "tell me everything" meetings, many sleepless nights, and several notebooks later, the Fullcoat name and company was born—a modern brand that lives up to the two young and disruptive co-founders, while successfully communicating its offerings, and paying homage to the industrial age of their industry.
Email Marketing, Retail Signage, Direct Mail
Books-A-Million is the country's second largest book retailer, headquartered in Birmingham, Alabama. Way back in the dawn of the digital world, they needed help getting up to speed with their email marketing campaign. We helped them develop a strategy, aesthetic, and long-term engagement plan that turned this channel into one of their main revenue streams.
Logo, Menu System, Collateral
Via Perla is fresh take on traditional italian cuisine using rustic ingredients, prepared simply. The identity captures the materials, rustic menu, culture, and emotional component of this restaurant, while giving it a modern, elevated vibe.
Illustrations and stuff