Hello! I'm glad you're here.
My name is Chad Morgan. I’m an independent designer just outside Boulder, Colorado. Through research, strategy, and design, I build things that help people grow.
More about me
I've been a designer for some time now, helping people build wonderful things since the late nineties. I've worked inside design departments, agencies, and even owned my own boutique agency for a few years.
All of my experiences have taught me that strategy is a creative's best friend. As designers, we must understand the context of our work, and what success looks like for the client. It's the marriage of these two things that define successful design, and something I work toward with everything I touch.
When you work with me, you can expect me to ask lots of questions. I work hard to create a strategy, rooted in dialogue and research, that appeals to people that are important to you and your company, and supports your definition of success. With this, I will help you build a charismatic brand that people love, and help you achieve your loftiest goals.
I consider myself a pretty nice dude, and I'd love to hear more about you. Although my time is generally pretty limited, I'm always up for talking. Even if I can't help you, I'm happy to offer some humble advice.
Pact Apparel
Logo, Brand Identity, Website Design, Email Marketing, Packaging
Pact is a direct-to-consumer apparel company in Boulder, Colorado, with a focus on sustainably sourced materials, ethical practices, and creating head-to-toe basics that empower every kind of person to unleash what’s underneath. Lighthearted, approachable, and religiously inclusive, the Pact brand employs people to "outfit what's within."
Udi's Gluten Free
Website Design
Udi's is a retail food company, headquartered in Boulder, Colorado, that creates gluten-free alternatives for things like bread and pizza. They're website is a highly-used resource for gluten-free lifestyle education, social engagement, and recipes. The task was to elevate these core website resources, and make them easy to explore and use...all while giving the Udi's brand a much-needed aesthetic facelift.
Aslan Construction
Logo, Brand Identity, Website Design & Development
Aslan Construction is a nationally-recognized water and wastewater construction company that believes in doing business with honesty, loyalty and kindness. Our task was to create a brand that visually communicated these foundational beliefs, while showcasing their continued project excellence.
Fullcoat
Company Naming, Logo, Brand Identity, Website Design & Development
Competitive research, a deep-dive on industrial coatings, a few lengthy "tell me everything" meetings, many sleepless nights, and several notebooks later, the Fullcoat name and company was born—a modern brand that lives up to the two young and disruptive co-founders, while successfully communicating its offerings, and paying homage to the industrial age of their industry.
Books-A-Million
Email Marketing, Retail Signage, Direct Mail
Books-A-Million is the country's second largest book retailer, headquartered in Birmingham, Alabama. Way back in the dawn of the digital world, they needed help getting up to speed with their email marketing campaign. We helped them develop a strategy, aesthetic, and long-term engagement plan that turned this channel into one of their main revenue streams.
Via Perla
Logo, Menu System, Collateral
Via Perla is fresh take on traditional Italian cuisine using rustic ingredients, prepared simply. The identity captures the materials, rustic menu, culture, and emotional component of this restaurant, while giving it a modern, elevated vibe.
This is so extra
Illustrations and stuff
